At the age of 20, Sidney Crosby has already become the face of the NHL. The PR machine behind him will likely tightly control his image to prevent another Ed Belfour or Michael Vick.The Wayne Gretzky of the current generation has already won the Hart Trophy and the Art Ross Trophy (though robbed of the Calder in his rookie year). So expect to see lots of kids wearing clothes labeled "Rbk SC87".
