Fans in Toronto apparently will pay any price for Leafs tickets, but they have not shown the same tendencies with their AHL affiliate. So the Toronto Marlies and Maple Leaf Sports & Entertainment have come to their senses and are implementing a ticket-pricing that reflects that they are in the AHL.
AHL fans are hockey junkies, families, couples on dates looking for affordable hockey. They are not the well-heeled Bay Street clientele that occupies the Air Canada Centre. Model big-city franchises like Chicago, Manitoba and Philadelphia have long understood this dynamic and priced their tickets accordingly. Marlies ticket prices maxed out at $54 this season, an utterly absurd price to pay for an AHL game.
More than 84% of the seats at Ricoh Coliseum will now be $25 or less with season seat prices ranging from $15 to $30 per game.
12 years ago
