Monday, June 09, 2008

CTV gets HNIC song, CBC gets egg on its face



Hey, CBC—you wanna come over to my house for a little poker game?

CBC got called on their Hockey Night in Canada bluff today as rival CTV announced that they've struck a deal for the rights to the HNIC signature tune.

The news comes four days after the kind-of public broadcaster announced they were pulling out of negotiations for the storied 40-year-old theme, and mere hours after they suggested that they would consider going back to the bargaining table after all. I would guess the big wigs at CBC didn't see this coming. They tried the squeeze play with an 80 year lady. Looks good.

Under the new agreement, CTV will use the song for hockey games on TSN and RDS, as well as during the 2010 Olympics in Vancouver.