Hey, CBC—you wanna come over to my house for a little poker game?
CBC got called on their Hockey Night in Canada bluff today as rival CTV announced that they've struck a deal for the rights to the HNIC signature tune.
The news comes four days after the kind-of public broadcaster announced they were pulling out of negotiations for the storied 40-year-old theme, and mere hours after they suggested that they would consider going back to the bargaining table after all. I would guess the big wigs at CBC didn't see this coming. They tried the squeeze play with an 80 year lady. Looks good.