Jeff Veillette feels that while the other 'Original Six' teams have maintained tradition and made minor changes to their look over the years, the Leafs altered things by changing to their current look and the only way to return to the glory days is with a new logo. He operates an website dedicated to this issue: LeafsLogo.com
Changes to a team's uniform take a year's notice, so Veilette's aim is the 2010-11 season; one that he hopes, if Toronto General Manager Brian Burke's overhaul stays the course, would coincide with a year of actual competitive hockey for the team. He feels that the Ballard era has to come to an end, and this is the final major step.